Joshua, a Media Buyer, Has Been Instructed to Buy Billboards

Multiple Choice

Joshua, a media buyer, has been instructed to buy billboards in Phoenix, San Antonio, Los Angeles, and Atlanta. His customer wants the billboards to be in areas where its target audience-Hispanic females-will most likely see it. Short of flying to each location and personally selecting a site, what can Joshua do to satisfy his customer?

A) He can use the annual billboard report issued by the American Advertising Association.
B) He can use a global positioning system (GPS) .
C) He can use a national plant operator that provides a lifestyle location service.
D) He can use computer software associated with VALS2.
E) There is nothing he can do except fly to the cities and inspect each location personally.