Multiple Choice
An ad for Pûr water filters has a photo which shows a woman enjoying a glass of water from her Pûr water filter while her dog is on the counter gnawing on a freshly cooked turkey. The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."
A) institutional
B) picture-caption
C) dialogue
D) device
E) straight-sell
Correct Answer:
Verified
Correct Answer:
Verified
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