Multiple Choice
The ad for Absolut vodka has the following headline: "Absolut Envy." The creatives who designed this ad were most likely trying to create _____ for the alcohol with a play on words to imply that you will be the envy of all your friends if you drink Absolute vodka.
A) desire
B) action
C) conviction
D) credibility
E) comprehension
Correct Answer:
Verified
Correct Answer:
Verified
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