An Ad from the National Peanut Board Advises Its Readers

Multiple Choice

An ad from the National Peanut Board advises its readers that peanut butter is "like an energy bar with curves." The ad's illustration shows peanut butter thickly spread on a bagel to indicate how peanut butter can be used as part of a healthy lifestyle. In this example, creativity was used to:

A) remind customers that peanut butter is an inexpensive snack.
B) persuade bagel manufacturers to provide peanut butter coupons.
C) inform customers about the health benefits of eating peanut butter.
D) convince customers to eat peanut butter even when they are dieting.
E) persuade retailers to carry different varieties and brands of peanut butter.