In the Final Step of the Creative Process, the Warrior

Multiple Choice

In the final step of the creative process, the Warrior would perform all of the following activities EXCEPT:

A) carry the concept into action.
B) evaluate the practicality of the big idea.
C) help the account manager present the campaign to the client.
D) turn the agency account team into allies for the client presentation.
E) get the big idea approved, produced, and placed in the media.