In 2008, Helen's Foods, the Maker of Pre-Baked and Frozen

Multiple Choice

In 2008, Helen's Foods, the maker of pre-baked and frozen meals, introduced a line of vegetarian Comfort Meals. When the art director was asked to create an ad for Comfort Meals, he needed to create a visual picture which illustrated how yummy and nutritious the meals were, as well as attract the attention of readers. What is the term used to describe this step in the creative process?

A) Message strategizing
B) Free association
C) Conceptualization
D) Product positioning
E) Brainstorming