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Consumers' Evoked Sets Are

Question 18

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Consumers' evoked sets are:


A) those members of the buyer's family who must be considered when a product is selected for purchase.
B) the combination of products that consumers finally select for their use.
C) the alternatives that consumers evaluate before making decisions.
D) the environments that affect the decision-making process.
E) the relevant reference group(s) for a particular purchase.

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