Last Week, Gopal Paid $359 for a Sewing Machine for His

Multiple Choice

Last week, Gopal paid $359 for a sewing machine for his wife. He purchased the machine from an Internet retailer and believed he had received a bargain. This week he found an identical sewing machine at Walmart for $169. He is likely to experience:

A) selective perception.
B) cognitive dissonance.
C) perceptual dissonance.
D) negative motivation.
E) attitudinal dissatisfaction.