To Appeal to a New Target Market, the Maker of Hill's

Multiple Choice

To appeal to a new target market, the maker of Hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. What has been changed?

A) Perceptual value
B) Marketing mix
C) Niche market
D) Product line
E) Product utility