Multiple Choice
The most recent trend in new candy bars is candy bars loaded with caffeine. In March 2008, Hershey Company, a large candy manufacturer, introduced a brand of high-caffeinated candy under the Starbucks brand name. What type of banding strategy is Hershey's using with this new product?
A) Licensed branding
B) National positioning
C) Family branding
D) Private branding
E) Intensive branding
Correct Answer:
Verified
Correct Answer:
Verified
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