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There Are Many Different Brands of Candy on the Shelves

Question 15

Multiple Choice

There are many different brands of candy on the shelves of most supermarkets. The manufacturer of Dale Jr.'s Big Mo candy bars, aimed at NASCAR fans, hopes to create _____ so that customers will perceive why it is a better brand of candy than all the rest in the market.


A) secondary demand
B) selective demand
C) primary demand
D) pioneering demand
E) utility of demand

Correct Answer:

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