Multiple Choice
The basic goal of a positioning strategy is to:
A) own a word that establishes the product in the prospect's mind.
B) create a long-term market for a product category.
C) correlate the total product concept with the product's position in the PLC.
D) minimize product differentiation.
E) create and maintain primary demand for a product.
Correct Answer:
Verified
Correct Answer:
Verified
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