Maidenform Brands Is a Global Intimate Apparel Company That Designs,sources,and

Multiple Choice

Maidenform Brands is a global intimate apparel company that designs,sources,and markets intimate apparel products under the Maidenform,Flexees,and Lilyette brand names.Maidenform is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers,distributors,dealers,and competitors have for the Maidenform,Flexees,and Lilyette brands.In other words,Maidenform and its major brands have strong

A) market share.
B) market value.
C) brand commitment.
D) brand equity.
E) market utility.