Many Firms with Complex Products Have Missionary Salespeople Who Assist

Multiple Choice

Many firms with complex products have missionary salespeople who assist customers with problems and implementation programs. These salespeople rarely sell products but often become involved in and knowledgeable about specific customers' needs and wants. These salespeople focus on a(n) __________ orientation with their customers.

A) transactional
B) external
C) relational
D) internal
E) divisional