Leah Is the Marketing Manager for an Electronics Company

Multiple Choice

Leah is the marketing manager for an electronics company.While on vacation in Ecuador,she visited electronics stores in the major malls in Quito,the capital city.Most of her company's products were available,except for smartphones.When she returned to work,she mentioned this observation to her international sales manager.Leah was providing the important marketing function of

A) advising production on how much product to make.
B) alerting the logistics department when to ship products.
C) engaging customers, developing long-term relationships.
D) identifying opportunities to expand.
E) synthesizing and interpreting sales, accounting, and customer-profile data.