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    Exam 11: Product, Branding, and Packaging Decisions
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    Brands Enable Customers to Quickly Differentiate One Firm or Product
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Brands Enable Customers to Quickly Differentiate One Firm or Product

Question 32

Question 32

True/False

Brands enable customers to quickly differentiate one firm or product from another.
As consumers become familiar with brands, they can more quickly differentiate between various offerings.

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