What Is Wrap Rage

Multiple Choice

What is wrap rage?

A) customer anger when the outside wrapping does not accurately portray what is inside the package
B) the reaction of a salesperson when the secondary packaging does not bear a bar code
C) frustration of a customer when a package is oddly shaped and cannot be easily gift wrapped
D) a reaction by environmentalists when nonrecyclable materials are used for the secondary packaging
E) frustration by a customer when the packaging makes it difficult to get at the product
Many consumers experience wrap rage-a great frustration with packaging that makes it seemingly impossible to get at the actual products.