Multiple Choice
Which of the following scenarios is NOT a reason a firm would eliminate an item within a product line?
A) The firm decided to refocus marketing efforts elsewhere.
B) The firm must respond to evolving markets.
C) The product undermined its own brand.
D) The product being eliminated is unprofitable.
E) The firm has decided to capture new markets.
All of these are reasons firms might decide to delete a product from a product line, except the desire to capture new markets.
Correct Answer:

Verified
Correct Answer:
Verified
Q74: A currently popular trend in the wine
Q101: Define convenience, shopping, unsought products and give
Q102: When personal computers were new, people spent
Q103: Sales of private-label brands continue to decline
Q104: Relatively few consumers like to go to
Q105: If Microsoft decided to sell mobile phones
Q107: Nike sells shoes, clothing, and athletic gear.
Q108: Brand extension is a popular marketing strategy
Q109: Parents of young children have been known
Q110: Though most universities are nonprofit organizations, they