Relatively Few Consumers Like to Go to the Dentist

Multiple Choice

Relatively few consumers like to go to the dentist. Dental insurance plans that pay for regular checkups increase the __________ of dental care by reducing the cost to the consumer.

A) perceived value
B) brand awareness
C) brand loyalty
D) generic positioning
E) brand extension
The perceived value of a good or service is the relationship between its benefits and its costs. By reducing the cost, the value will be seen to be greater.