Marco Tried a New Fruit-Flavored Beverage and Thought It Was

Multiple Choice

Marco tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as

A) brand dilution.
B) commingled brands.
C) undifferentiated brands.
D) approximated brands.
E) unlicensed brands.
This is an example of brand dilution-the weakening of the core brand due to extensive or inappropriate extensions.