Marketers Need to Think About the Product Offer on Three

Multiple Choice

Marketers need to think about the product offer on three levels. Which of the following levels includes associated services such as warranties, financing, support, and after-sale service?

A) augmented product
B) core customer value
C) actual product
D) modified product
E) core product
The augmented product includes associated services such as a warranty and a customer service line dedicated to product support.