Suppose That Walgreens (A Major Drug Store Chain) Wants to Introduce

Multiple Choice

Suppose that Walgreens (a major drug store chain) wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Walgreens be introducing?

A) private-label brand
B) counterfeit brand
C) premium brand
D) national brand
E) manufacturer brand
Private-label brands are products developed by retailers.