For Marketers, One of the Benefits of Having Achieved Brand

Multiple Choice

For marketers, one of the benefits of having achieved brand loyalty is

A) recognition through industry awards.
B) lower marketing costs associated with reaching loyal customers.
C) increased price sensitivity among loyal customers.
D) greater concern about competitors' actions.
E) few worries about copyright infringement.
Brand loyal customers are already convinced of the brand's value. It is not necessary to spend large sums of money to build awareness and preference for the brand among these customers.