Question 1

Enterprise information portals are typically tailored or personalized to the needs of individual business users or groups of users.

Accepted Answer

A) True 
 B)False

Question 2

A(n) _______________ is a Web-based interface and integration of MIS, DSS, EIS, and other technologies that gives all intranet users and selected extranet users access to a variety of internal and external business applications and services.

Accepted Answer

A)  enterprise Resource System 
B)  enterprise Information Portal 
C)  executive Information System 
D)  collaborative Information System

Question 3

Harrah's, Capital One, and Barclays are a few of the companies using _______________ DSS models to identify customers who produce the greatest profit.

Accepted Answer

A)  loyalty and service 
B)  product and service quality 
C)  customer selection 
D)  financial performance

Question 4

Dell, Wal-Mart, and Amazon are a few of the companies using _______________ DSS models to stimulate and optimize supply chain flow and reduce inventory levels.

Accepted Answer

A)  pricing 
B)  product and service quality 
C)  financial performance 
D)  supply chain

Question 5

Many companies are using GIS technology along with global positioning system devices to do all of the following except:

Accepted Answer

A)  Map customer traffic patterns within each store 
B)  Choose new retail store locations 
C)  Optimize distribution routes 
D)  Analyze the demographics of their target audiences

Question 6

Online analytical processes involve all of the following analytical operations except:

Accepted Answer

A)  Consolidation 
B)  Filtration 
C)  Drill-down 
D)  Slicing and dicing

Question 7

The first goal of executive information systems was to provide top executives with immediate and easy access to information about a firm's critical success factors (CSFs), that is, key factors that are critical to accomplishing an organization's _______________ objectives.

Accepted Answer

The answer of The first goal of executive information systems...

Question 8

Virtual reality becomes _______________ when users, who can be anywhere in the world, use VR systems to work alone or together at a remote site.

Accepted Answer

The answer of Virtual reality becomes _______________ when users, who...

Question 9

New information technologies and networked PC versions of DSS software have made decision support available to lower levels of management, non-managerial individuals, and self-directed teams.

Accepted Answer

A) True 
 B)False

Question 10

A neural network can be trained to learn which credit characteristics result in good or bad loans.

Accepted Answer

A) True 
 B)False

Question 11

Expert systems fail miserably in solving problems requiring a broad knowledge base.

Accepted Answer

A) True 
 B)False

Question 12

Operational databases are maintained by transaction processing systems.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is one of the most common and useful types of data mining for marketing?

Accepted Answer

A)  Goal seeking analysis 
B)  Market basket analysis 
C)  Optimization analysis 
D)  Sensitivity analysis

Question 14

Which of the following represents knowledge in the form of a network of data elements including both the data and the methods/processes that act on those data?

Accepted Answer

A)  Case-based reasoning 
B)  Frame-based knowledge 
C)  Object-based knowledge 
D)  Rule-based knowledge

Question 15

_______________ is commonly used by pharmaceutical and biotechnology firms to develop and observe the behavior of computerized models of new drugs and materials.

Accepted Answer

A)  Fuzzy logic 
B)  Virtual reality 
C)  A neural network 
D)  An expert system

Question 16

Which of the following is an example of an unstructured data source?

Accepted Answer

A)  ERP database 
B)  CRM database 
C)  Other databases 
D)  E-mail

Question 17

Which of the following statements is a characteristic of the content dimension of information?

Accepted Answer

A)  Information is provided when it is needed. 
B)  Information is related to the information needs of a specific recipient for a specific situation. 
C)  Information is provided in an easy-to-understand form. 
D)  Information is presented in a narrative, numeric, or graphic form.

Question 18

Which of the following statements is a characteristic of the form dimension of information?

Accepted Answer

A)  Information is based on past, present, or future time periods. 
B)  Information is arranged in a predetermined sequence. 
C)  All the information needed is provided. 
D)  The information can have a broad or narrow scope, or an internal or external focus.

Question 19

_______________ is an example of an unstructured, operational management decision.

Accepted Answer

A)  Cash management 
B)  Program control 
C)  Product planning 
D)  Capital budgeting

Question 20

If customers who purchase item A are already likely to purchase item B, then they'll be even more likely to buy item B if it is in a display just outside the aisle that holds itemA

Accepted Answer

A) True 
 B)False

Exam 10: Decision Support Systems

Enterprise information portals are typically tailored or personalized to the needs of individual business users or groups of users.

A(n) _______________ is a Web-based interface and integration of MIS, DSS, EIS, and other technologies that gives all intranet users and selected extranet users access to a variety of internal and external business applications and services.

Harrah's, Capital One, and Barclays are a few of the companies using _______________ DSS models to identify customers who produce the greatest profit.

Dell, Wal-Mart, and Amazon are a few of the companies using _______________ DSS models to stimulate and optimize supply chain flow and reduce inventory levels.

Many companies are using GIS technology along with global positioning system devices to do all of the following except:

Online analytical processes involve all of the following analytical operations except:

The first goal of executive information systems was to provide top executives with immediate and easy access to information about a firm's critical success factors (CSFs), that is, key factors that are critical to accomplishing an organization's _______________ objectives.

Virtual reality becomes _______________ when users, who can be anywhere in the world, use VR systems to work alone or together at a remote site.

New information technologies and networked PC versions of DSS software have made decision support available to lower levels of management, non-managerial individuals, and self-directed teams.

A neural network can be trained to learn which credit characteristics result in good or bad loans.

Expert systems fail miserably in solving problems requiring a broad knowledge base.

Operational databases are maintained by transaction processing systems.

Which of the following is one of the most common and useful types of data mining for marketing?

Which of the following represents knowledge in the form of a network of data elements including both the data and the methods/processes that act on those data?

_______________ is commonly used by pharmaceutical and biotechnology firms to develop and observe the behavior of computerized models of new drugs and materials.

Which of the following is an example of an unstructured data source?

Which of the following statements is a characteristic of the content dimension of information?

Which of the following statements is a characteristic of the form dimension of information?

_______________ is an example of an unstructured, operational management decision.

If customers who purchase item A are already likely to purchase item B, then they'll be even more likely to buy item B if it is in a display just outside the aisle that holds itemA