Question 1

The __________ attribute specifies the unique string that identifies the schema you're using.

Accepted Answer

A)  itemtype 
B)  itemscope 
C)  itemschema 
D)  schematype

Question 2

-When optimizing your website for search engines, why is it helpful to review text-only versions of your web pages? What are some ways you can translate your web page into a text-only version?

Accepted Answer

The answer of 
-When optimizing your website for search engines,...

Question 3

Matching
Match each term with the appropriate definition.
-vocabulary

Accepted Answer

A) The set of instructions combining the factors that search engines use to decide the priority of search results. 
B) A single group of terms and definitions related to a specific type of information. 
C) A file in a specific format that lists all the pages in a website. 
D) A set of terms and definitions that can be used to indicate the semantic value of a specific type of information. 
E) A program used by a search engine to index web pages.

Question 4

Matching
Match each term with the appropriate definition.
-schema

Accepted Answer

A) The set of instructions combining the factors that search engines use to decide the priority of search results. 
B) A single group of terms and definitions related to a specific type of information. 
C) A file in a specific format that lists all the pages in a website. 
D) A set of terms and definitions that can be used to indicate the semantic value of a specific type of information. 
E) A program used by a search engine to index web pages.

Question 5

When creating a description meta element, the ____ attribute contains the actual value.

Accepted Answer

A)  name 
B)  content 
C)  charset 
D)  type

Question 6

Case-Based Critical Thinking Question
Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
-Tyler uses the code Disallow: /testto instruct bots to not index the test____.

Accepted Answer

A)  directory 
B)  image 
C)  site 
D)  file

Question 7

​
​
 
-Referring to the figure above, item c indicates that __________.

Accepted Answer

A)  Your HTML code is valid. 
B)  The microdata markup in your code is valid. 
C)  Your CSS code is valid. 
D)  Your search rank has increased.

Question 8

You can add a page summary to a web page using the __________ element.

Accepted Answer

The answer of You can add a page summary to...

Question 9

The HTML elements you choose when building a web page do not add semantic data.

Accepted Answer

A) True 
 B)False

Question 10

Creating a(n) __________ element specific to a web page avoids a generic heading in the search result.

Accepted Answer

A)  h1 
B)  header 
C)  title 
D)  h2

Question 11

Making even small adjustments to the __________ you're presenting to users can improve the accuracy of search engines when they index your pages.

Accepted Answer

A)  scripts 
B)  content 
C)  CSS 
D)  URL

Question 12

When search engines index a site, then identify a sitemap file based on __________.​

Accepted Answer

A)  ​its location on the web server where web documents are stored 
B)  ​another text file that indicates the location of the sitemap file 
C)  ​their records of the locations of files across the web 
D)  ​a meta element in index.html that indicates the path

Question 13

After specifying a group of files to exclude from indexing, you can create one or more Allow entries to specify files that should be indexed._________________________

Accepted Answer

A) True 
 B)False

Question 14

Matching
Match each term with the appropriate definition.
-bot

Accepted Answer

A) The set of instructions combining the factors that search engines use to decide the priority of search results. 
B) A single group of terms and definitions related to a specific type of information. 
C) A file in a specific format that lists all the pages in a website. 
D) A set of terms and definitions that can be used to indicate the semantic value of a specific type of information. 
E) A program used by a search engine to index web pages.

Question 15

The string that identifies a schema is a(n) __________.

Accepted Answer

A)  URL 
B)  URI 
C)  algorithm 
D)  crawler

Question 16

Sandy has links throughout her site.From an SEO perspective, which of the following is considered good link text?

Accepted Answer

A)  Click 
B)  Click here 
C)  Enter 
D)  Ask a question

Question 17

Elements such as the title element play unique roles in results for some search engines._________________________

Accepted Answer

A) True 
 B)False

Question 18

People in charge of websites are known as __________.

Accepted Answer

A)  webmasters 
B)  bots 
C)  crawlers 
D)  pilots

Question 19

One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in the list of search results returned for relevant queries.

Accepted Answer

A)  ads 
B)  bots 
C)  algorithms 
D)  crawlers

Question 20

Sitemaps for both large and small websites are generally plain text files.

Accepted Answer

A) True 
 B)False

Exam 15: Optimizing Your Web Site for Search Engines

The __________ attribute specifies the unique string that identifies the schema you're using.

-When optimizing your website for search engines, why is it helpful to review text-only versions of your web pages? What are some ways you can translate your web page into a text-only version?

Matching Match each term with the appropriate definition. -vocabulary

Matching Match each term with the appropriate definition. -schema

When creating a description meta element, the ____ attribute contains the actual value.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /testto instruct bots to not index the test____.

​ ​ -Referring to the figure above, item c indicates that __________.

You can add a page summary to a web page using the __________ element.

The HTML elements you choose when building a web page do not add semantic data.

Creating a(n) __________ element specific to a web page avoids a generic heading in the search result.

Making even small adjustments to the __________ you're presenting to users can improve the accuracy of search engines when they index your pages.

When search engines index a site, then identify a sitemap file based on __________.​

After specifying a group of files to exclude from indexing, you can create one or more Allow entries to specify files that should be indexed._________________________

Matching Match each term with the appropriate definition. -bot

The string that identifies a schema is a(n) __________.

Sandy has links throughout her site.From an SEO perspective, which of the following is considered good link text?

Elements such as the title element play unique roles in results for some search engines._________________________

People in charge of websites are known as __________.

One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in the list of search results returned for relevant queries.

Sitemaps for both large and small websites are generally plain text files.

-Referring to the figure above, item c indicates that __________.

When search engines index a site, then identify a sitemap file based on __________.