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John's Purchase Behavior Is Influenced by His Hobbies of Golf,working

Question 20

Multiple Choice

John's purchase behavior is influenced by his hobbies of golf,working out,and fishing;his interest in cars,music,and travel;and his deeply held political beliefs on immigration and his opinions on saving the environment.All of these things are part of the personal influence factor called


A) attitude.
B) personality.
C) beliefs.
D) lifestyle.
E) demographics.

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