Demographically Balanced Diary Panels Enable the Service Provider to

Multiple Choice

Demographically balanced diary panels enable the service provider to

A) save on the cost of assembling the panel.
B) use the same panel members for all U.S.markets.
C) assume that all panel members have the same lifestyle.
D) generalize panel purchasing data to the population as a whole.
E) disregard the effects of different ethnic backgrounds on purchase data.