Which of the Following Describes the "Recognition Method" Used to Assess

Multiple Choice

Which of the following describes the "recognition method" used to assess a particular ad's effectiveness? A respondent is

A) shown slides and asked if he or she remembers them.
B) given an open-ended questionnaire.
C) given a self-administered questionnaire.
D) given a self-administered questionnaire with pictures.
E) asked whether he or she has read each ad as he/she pages through an open magazine.