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    Basic Marketing Research Study Set 2
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    Exam 6: Descriptive and Causal Research Designs
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    When Referring to the Question as to What Populations and Settings
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When Referring to the Question as to What Populations and Settings

Question 50

Question 50

Multiple Choice

When referring to the question as to what populations and settings can the observed effect be generalized,one is referring to


A) internal validity.
B) turnover analysis.
C) external validity.
D) longitudinal analysis.
E) cross-sectional analysis.

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