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    Basic Marketing Research Study Set 3
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    Exam 9: Collecting Descriptive Primary Data
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    Respondent Error Can Occur When a Subject Is Asked to Remember
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Respondent Error Can Occur When a Subject Is Asked to Remember

Question 1

Question 1

Multiple Choice

Respondent error can occur when a subject is asked to remember and report past behaviors. Which of the following helps eliminate this type of error?


A) Descriptive data
B) Causal data
C) Cross-sectional data
D) Panel data
E) Experimental data

Correct Answer:

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