Multiple Choice
The local Pizza Hut franchisee is interested in knowing their customers better.They would like to know things like how often they order pizza,whether they pick-up the pizza or have it delivered,their favorite toppings,the number of children per household,number of times they eat pizza in the restaurants,etc.The research firm which carries out this study would undoubtedly refer to it as a(n) ____ marketing research study.
A) experiment
B) causal
C) descriptive
D) internal
E) secondary
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Disadvantages of standard test markets include all
Q14: If a local Blood Bank wants to
Q15: Which of the following is TRUE?<br>A)External validity
Q16: The main disadvantage of panels is that
Q20: Exhibit 6.2 A researcher is interested in
Q23: Which of the following is TRUE of
Q24: When a researcher tries to ensure that
Q48: Causal research designs use_to establish possible causal
Q63: Which of the following is TRUE of
Q69: Standard test markets are the most expensive,