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  3. Study Set
    Basic Marketing Research Study Set 2
  4. Exam
    Exam 5: Types of Research Design and Exploratory Research
  5. Question
    Exploratory Studies
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Exploratory Studies

Question 2

Question 2

Multiple Choice

Exploratory studies


A) usually involve probability sampling plans.
B) usually use structured questionnaires.
C) use a formal design.
D) are characterized by flexibility.
E) require a clear,precise statement of the research problem.

Correct Answer:

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