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A Difficulty Inherent in the Focus Group Research Technique Is

Question 5

Multiple Choice

A difficulty inherent in the focus group research technique is


A) results are often hard to interpret.
B) discussions tend to exhibit the "snowball effect."
C) ideas often appear "out of the blue."
D) participants can become so involved that they expose their personal feelings.
E) responses are often less conventional than in more structured settings.

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