Multiple Choice
Which of the following is FALSE?
A) Serendipity is the same thing as planned change.
B) Marketing problems develop from not only real marketing problems but also marketing situations called opportunities.
C) The marketing problem should be defined clearly so that research can be designed properly.
D) Change is a fundamental source of marketing problems.
E) None of these statements are false;they are all true.
Correct Answer:

Verified
Correct Answer:
Verified
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