The First Step Taken by a Manager When Selecting an Outside

Multiple Choice

The first step taken by a manager when selecting an outside research supplier should be

A) contacting other managers who use outside suppliers for their recommendations.
B) consulting the American Marketing Association's Guidebook of Research Suppliers.
C) deciding if the proposed research is really necessary.
D) soliciting research proposals from at least three suppliers.
E) soliciting research requests from at least three suppliers.