Which of the Following Statements Is FALSE

Multiple Choice

Which of the following statements is FALSE?

A) Managers usually have a clear understanding of the problems they face.The real difficulty lies in communicating the problems to researchers.
B) It is important that researchers help managers understand the real marketing problem(s) .
C) Researchers must avoid simply responding to managers' requests for information.
D) Good marketing research is based on a clear understanding of what information is needed and how that information will be used to address the problem / opportunity.
E) None of these statements are false;they are all true.