Which of the Following Is TRUE

Multiple Choice

Which of the following is TRUE?

A) The choice of a data-collection method for a specific issue reflects the firm's program strategy.
B) A company's philosophy of how marketing research fits into its marketing plan determines its project strategy for marketing research.
C) The design of the individual studies themselves defines the firm's program strategy to research.
D) Project strategy should be dealt with before program strategy.
E) A program strategy specifies the types of studies to be conducted and for what purposes.