The Marketing Manager of Flat Tire Brewing Inc

Multiple Choice

The marketing manager of Flat Tire Brewing Inc.of Colorado states that he is very concerned with the continuing decline in sales of the company's major product,a dark lager beer.The manager has asked for assistance in finding the reasons for the sales decline.Since not much is know about the reasons for the sales decline,the most appropriate way to begin would be with

A) exploratory research
B) descriptive research
C) causal research
D) an experiment
E) Any of the above could be used.