Which of the Following Would Suggest That More of a Marketing

Multiple Choice

Which of the following would suggest that more of a marketing information perspective rather than a project perspective on research is needed?

A) An investigation of the potential demand for a new product the firm is developing.
B) An examination of the structure of the channels of distribution serving a market the firm is considering entering.
C) An examination of each salesperson's performance versus the individual's sales quota for last year.
D) The investigation of which of two pieces of advertising copy is more favorably received by consumers.
E) An investigation to determine which of three package designs produces the greatest sales.