Multiple Choice
Adoption of marketing information systems (MIS) is NOT generally hampered by
A) managers' reluctance to disclose their decision processes.
B) the enthusiastic support of high-level management.
C) the cost of the MIS system.
D) underestimation of time necessary to complete the system.
E) All of the above have tended to restrict the adoption of MIS.
Correct Answer:

Verified
Correct Answer:
Verified
Q7: Which of the following would suggest that
Q8: Which of the following is TRUE?<br>A)A marketing
Q9: DSS and MIS differ in all but
Q10: A DSS combines all of the following
Q11: The basic task of the data system
Q13: One of an organization's greatest assets can
Q14: A fundamental difference between a MIS and
Q15: The future of DSS systems<br>A)appears good given
Q16: The person responsible for the ways an
Q17: Both sources of marketing intelligence illuminate the