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Adoption of Marketing Information Systems (MIS)is NOT Generally Hampered by

Question 12

Multiple Choice

Adoption of marketing information systems (MIS) is NOT generally hampered by


A) managers' reluctance to disclose their decision processes.
B) the enthusiastic support of high-level management.
C) the cost of the MIS system.
D) underestimation of time necessary to complete the system.
E) All of the above have tended to restrict the adoption of MIS.

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