Multiple Choice
Which of the following statements regarding marketing information systems is TRUE?
A) They have large data storage needs.
B) Programmers are able to develop decision-calculus models that exactly replicate managers' decision-making processes.
C) They can forecast future economic trends.
D) They can easily be adapted to new managers' needs.
E) Only b and c are true.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Both DSSs and MISs are concerned with<br>A)improving
Q21: The manager of Arthur's Auto Center,while looking
Q22: The routines that allow the user to
Q23: Internal data breaches have declined and external
Q25: A mail-order retailer found that its percent
Q26: The key word that differentiates marketing information
Q27: Many MIS have separate data banks for<br>A)sales
Q28: A CIO's major role is to systematically
Q29: Which of the following is true of
Q37: Discuss at least four common reasons that