A Mail-Order Retailer Found That Its Percent of Loyal Customers

Multiple Choice

A mail-order retailer found that its percent of loyal customers (those ordering $100 or more of merchandise in two consecutive years) has declined from 15 percent to 8 percent.Which form of marketing research was the retailer utilizing?

A) Marketing information system
B) An experiment
C) Observation
D) Focus group study
E) None of the above could be utilized