A Coordinated Collection of Data,systems,tools,and Techniques with Supporting Software and Hardware
Multiple Choice
A coordinated collection of data,systems,tools,and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action is a(n)
A) Marketing Information System.
B) Action Development Program.
C) Marketing Planning System.
D) Decision Support System.
E) Strategic Planning System.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: A mail-order retailer found that its percent
Q26: The key word that differentiates marketing information
Q27: Many MIS have separate data banks for<br>A)sales
Q28: A CIO's major role is to systematically
Q29: Which of the following is true of
Q31: All of the following terms are associated
Q32: The element of a DSS that clearly
Q33: Data should only be added to a
Q34: _ is an effort to systematically collect
Q35: Historically,one problem with a research project emphasis