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    Basic Marketing Research Study Set 2
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    Exam 2: Gathering Marketing Intelligence: The Systems Approach
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    Data Systems Most Commonly Hold Information Relating to
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Data Systems Most Commonly Hold Information Relating to

Question 51

Question 51

Multiple Choice

Data systems most commonly hold information relating to


A) existing customers.
B) prospective customers.
C) competitors.
D) suppliers.
E) All of the above may be held in a data system.

Correct Answer:

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