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As CEO of a High-Tech Firm in Silicon Valley,John Smith

Question 48

Multiple Choice

As CEO of a high-tech firm in Silicon Valley,John Smith likes to regularly tap into his frontline sales force to determine what they know about their customers,products,and marketplace.An effort to systematically collect such information and make it accessible to others within the organization and channel members is called


A) data mining.
B) knowledge management.
C) parallel processing.
D) human resourcing.
E) expert systems.

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