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Basic Marketing Research Study Set 2
Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation
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Question 21
Short Answer
____________________ - this type of error occurs when an individual provides a response to an item,but the response is in accurate for some reason.
Question 22
True/False
Duplication in the list of sampling units results in sampling error.
Question 23
Multiple Choice
The primary way to control for the potential bias due to interviewer's attitudes,opinions,perceptions,etc. ,is through
Question 24
Multiple Choice
Which of the following is essentially a sampling frame problem?
Question 25
Multiple Choice
During a recent telephone survey,the data collection effort produced the following results: completed interviews = 400;refusals = 200;not-at-home = 400 What is the response rate in this particular situation?
Question 26
Short Answer
____________________ error arises because of a failure to include some part of the defined population in the sampling frame.
Question 27
Multiple Choice
In a "modified" callback,the interviewer
Question 28
Multiple Choice
Which of the following is a nonobservation error?
Question 29
Multiple Choice
Nonsampling errors occur because of errors in
Question 30
Multiple Choice
The refusal problem is the main source of nonresponse bias for a(n)
Question 31
Multiple Choice
An interviewer is assigned to visit 123 eligible households.After the first approach to each household,52 contacts have been made.At this stage,what is the interviewer's contact rate?