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    Basic Marketing Research Study Set 2
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    Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation
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    When Sampling from Lists,three Problems Are Commonly Encountered: Both Ineligibles
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When Sampling from Lists,three Problems Are Commonly Encountered: Both Ineligibles

Question 2

Question 2

Multiple Choice

When sampling from lists,three problems are commonly encountered: both ineligibles and duplicates are included on the list,while some members of the target population are excluded.These are examples of


A) noncoverage errors.
B) response errors.
C) nonresponse errors.
D) office errors.
E) sampling errors.

Correct Answer:

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