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    Basic Marketing Research Study Set 2
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    Exam 14: Designing the Questionnaire or Observation Form
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    The Most Versatile Type of Question Format Used by Researchers
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The Most Versatile Type of Question Format Used by Researchers

Question 79

Question 79

Multiple Choice

The most versatile type of question format used by researchers is the


A) dichotomous question.
B) multiple-choice question.
C) open-ended question.
D) true-false question.
E) multichotomous question.

Correct Answer:

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