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    Basic Marketing Research Study Set 2
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    Exam 14: Designing the Questionnaire or Observation Form
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    The Following Is an Example of a ____ Question
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The Following Is an Example of a ____ Question

Question 80

Question 80

Multiple Choice

The following is an example of a ____ question. Should Macy's continue its excellent gift-wrapping program during Christmas?


A) double-barreled question
B) leading question
C) sensitive question
D) dichotomous question
E) Both b and d.

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