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Igloo Ice Cream Shop Introduced a New Berry-Flavored Milkshake,but the Item

Question 45

Multiple Choice

Igloo Ice Cream Shop introduced a new berry-flavored milkshake,but the item has been an unsuccessful menu addition,since few customers choose to order the berry shake.The manager assumes that the consumer attitude toward the product is negative by using which approach of attitude scaling?


A) Self-report
B) Indirect techniques
C) Physiological reactions
D) Performance of objective tasks
E) Observation of behavior

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